Julie Francoeur

  • Executive Director
  • Fairtrade Canada

Julie’s passion sits at the crossroad of development and trade. She is currently leading Fairtrade Canada as Executive Director. She has an MBA in Emerging Markets, a BA in International Development and a Diploma in African Rural Development. From working in Montreal with Équiterre in responsible cotton imports to closed loop municipal waste management in Bolivia, managing slum urbanization projects in Buenos Aires and running field operations for Fairtrade International in the Caribbean, she has touched sustainability from multiple angles. She worked from the ground up with farmer coops, brands, traders, millers, factories, unions, governments and everyone in between in 13 different countries.

She knows hands-on that sustainable supply chains and empowering farmers and workers is messy hard work that often fails. But she has also seen success and is adamant to help others scale up that impact.


About This Talk

Sharing the stories of coffee farmers in the Global South and educating about the importance of decent working conditions and fair terms of trade.

Meet our other speakers

The following individuals will also be speaking at the Ottawa Coffee Fest.
Learn more about them by clicking on their picture below.

Supporting a Great Initiative

A portion of Ottawa Coffee Fest’s proceeds will go to supporting Birch Bark Coffee Company’s water initiative for Ontario reserves. Through the sales of its coffee, the Birch Bark Coffee Company plans to take immediate action to elevate the on-going “Boiled Water Advisories” in Ontario and help the other provinces across Canada. For every 40 bags of coffee sold, they will be able to equip one home with a water filtration unit for their home.

They have collaborated with Can-Am Wellness to purchase their certified Belkcraft Four-Stage and Six-Stage Water Filtration Systems, and plan to install them at no cost to Indigenous families and communities suffering from poor water conditions on every reserve in Ontario.

For more information about Birch Bark Coffee Company, visit birchbarkcoffeecompany.com

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